One of the most lucrative shopping holidays for publishers’ affiliate commerce businesses, Amazon Prime Day, is approaching.
Commerce publishers saw higher conversion rates, order volumes and revenue year over year during last year’s two-day sales event. But Condé Nast, Gallery Media Group and She Media aren’t relying on last year’s strategies to maximize the revenue potential of next month’s shopping holiday — especially after all of the changes made to their commerce affiliate businesses since then.
While Amazon hasn’t announced an official date for Prime Day this year, some publishers claim they are preparing for the sale to go live in July.
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